October, Domestic Violence Awareness Month (DVAM), has come and gone again, leaving us renewed in our desire to help teens in abusive situations. There have been many great campaigns from the Pixel Project’s Paint it Purple initiative to the National Domestic Violence Hotline’s PSAs with Salma Hayek. One DVAM activity that particularly warmed our hearts (and made our mouths water) was Liz Claiborne’s 2nd Annual Domestic Violence Awareness Campaign supporting – you guessed it – loveisrespect!
Our friends at Liz Claiborne described the event like this:
Liz Claiborne Inc.’s corporate volunteering program (known as LizACTS) & Love Is Not Abuse (the corporate campaign to end teen dating abuse through education) joined together to promote respect & increase awareness of domestic violence and dating abuse among associates.
During the month of October, the company hosted a cupcake-gram fundraiser, in which associates had the opportunity to send ‘thank you’ cards to colleagues for a suggested donation of $1.
Each card, conceived by designers from within the company, had an uplifting message of friendship and respect. Cards were sent through interoffice mail and at the end of the month, each recipient gets a special treat, such as candy or a cupcake that comes packaged along with information about domestic violence and dating abuse.
Participants were invited to make a donation to Loveisrespect.org and the Liz Claiborne Foundation will match that amount.
We at loveisrespect are so moved by their support. Check out the cards they designed!
Recognize that flag?
Thanks again to Liz Claiborne and those involved with this project. It was a *sweet* contribution indeed.